Ron Vassallo

Ron Vassallo is a visionary leader and accomplished executive, currently serving as the CEO of Kaptivate LLC. With over 35 years of experience in marketing, data storytelling, and technology strategy, Ron is a leading expert in workforce and consumer engagement strategies. His profound expertise and creative approach have solidified Kaptivate's reputation as a driver of innovative ventures across the non-profit, public, and commercial sectors.

At Kaptivate, Ron has led a range of high-impact projects, including spearheading data storytelling engagements at the National Telecommunications and Information Administration's, driving the digital transformation of the Combined Federal Campaign, and developing the communications strategy to defend the Federal Highway Administration’s Safety Band spectrum. These projects involved translating complex data into simple, compelling narratives that persuaded Americans to form coalitions and fight for change.

In addition to his role at Kaptivate, Ron's career includes senior leadership positions at Truist, where he served as COO/EVP of Global Business Development. At Truist, he was instrumental in developing international markets, new business ventures, and strategic partnerships. His leadership also extended to founding Tisani Consulting, where he guided multinational organizations such as the World Bank, United Way International, and British Telecom through complex strategy and business process transformations.

Ron's expertise has led an accomplished career in global marketing with stints at Startec Global Communications and Max Worldwide where he demonstrated his ability to drive growth and innovation across diverse industries. His work has consistently focused on leveraging technology and strategic communications to enhance customer engagement and operational efficiency.

Educated at Princeton University with a Bachelor's degree in Politics and Latin American Studies, Ron brings a global perspective and deep analytical skills to every project he undertakes. He is also a prolific author, having published several works on topics ranging from mobile media adoption to the economic impact of the arts.

Ron also serves on the board of directors for two non-profits: Gadsby's Tavern Museum Society and Generation Hope. Ron serves as President of Gadsby’s Tavern Museum Society and drafted the five year strategic plan for Generation Hope. When not working, Ron plays masters soccer, competes in masters 200m races, and enjoys reading history.